London Travel Guide
The UK’s iconic capital city is an intriguing mix of centuries-old and modern, traditional and hipster chic, with independent boutiques and cool cafés alongside big high-street brands. Whether you’re looking for a shopping break, history lesson, cultural trip, or a mix of all this and more, you’ll find it in London.
Best time to visit
London’s busiest season usually takes place between June and early September. During this time, you’ll be met with good weather and sunshine, along with more crowds and higher prices. A visit in spring (April to May) and early fall (September to October) may be preferable for those seeking lesser crowds and more affordable stays.
Top areas to visit
Notting Hill
Famous for its colorful houses and the Portobello Road Market, Notting Hill is one of the most charming neighborhoods in London. Here, you’ll find plenty of boutique shops, quaint cafes, and a general laid-back vibe.
Shoreditch
Located in London’s east end, Shoreditch is a trendy neighborhood known for its street art, hip cafes, and contemporary art scene. There’s also a plethora of Michelin-starred restaurants and a busy nightlife scene.
South Bank
Stretching along the River Thames, South Bank is home to iconic attractions like the London Eye, the Tate Modern, and the Globe Theatre. This is the perfect area for a scenic walk along the river, and it’s also a hub for art and theater lovers.
Soho
Right in the middle of London’s West End, Soho is a renowned neighborhood in London with live music, trendy bars, theater shows, and some of the best restaurants in London.
Top activities in London
Bri’s insider tip: Many first-timers to London get caught up in the well known museums, monuments & landmarks. While all of those are beautiful and worthwhile, make sure you take some time to just wander down London’s streets. It’s hard to go wrong in any neighborhood—you’ll find great food, history, and culture wherever you turn.
Big Ben, Buckingham Palace, and Westminster Abbey
When thinking of visiting London, there are few major attractions that first come to mind. For culture and history lovers, a visit to Big Ben, Buckingham Palace, and Westminster Abbey are a must.
The famous clock tower that is Big Ben stands at the north end of the Houses of Parliament, with stunning Gothic architecture and chimes that can be heard throughout Westminster. Just a quick walk from Big Ben, Westminster Abbey is a Gothic church that’s served as the coronation site for British monarchs since the 10th century. It’s also the final resting place for several kings, queens, and influential figures. As a visitor, you can enter the Abbey and explore the glorious interior, admire the intricate stained glass windows, and more.
Finally, Buckingham Palace—the official residence of the British monarch—completes any cultural tour to London. During the summer, parts of the palace are open to the public.
Changing the Guard
Changing the Guard is a formal ceremony in which the soldiers who protect Buckingham Palace are replaced by a group of new soldiers. The Changing the Guard happens outside Buckingham Palace every Monday, Wednesday, Friday, and Sunday, at 10:30 AM. The whole thing lasts about 45 minus and is accompanied by music—the event is free and tends to be popular, so arrive early for a good view!
Churchill War Room
Churchill War Room is one of the five branches of the Imperial War Museum. Step back in time and learn about Britain’s part in WWII and the life and legacy of Winston Churchill as you walk through the cabinet war rooms originally constructed in 1938.
Cruise the Thames
A daytime or evening cruise on the River Thames is an amazing way to see London from a different perspective. There are boats of all sizes that can be rented for a cruise on the river, and no matter what you choose, you’ll enjoy seeing some of London’s iconic landmarks like the London Eye and Big Ben from the water.
Visit London Markets
London is home to several eclectic markets with a variety of goods, from vintage and handmade products to artisanal food and fresh produce. If you’re a food lover, head to one of London’s oldest food markets ar Borough Market near London Bridge. If you’re on the hunt for one-of-a-kind antiques, vintage finds, and unique jewelry, check out Portobello Road Market in Notting Hill. Camden Market is the destination for those seeking quirky fashion and unique crafts, and Greenwich Market, located in the historic Greenwich area, is best for discovering handmade crafts, art, and high-quality artisan products.
Best hotels in London
Claridge's—Renowned for its art decor interiors and timeless elegance, this hotel is a favorite among celebrities and royalty.
The Ned—Housed in a former bank in the City of London, The Ned offers a unique blend of vintage glamour with multiple restaurants, stylish rooms, and a rooftop space.
The London Edition—The London Edition in Fitzrovia combines modern luxury with sophisticated design, featuring chic rooms and excellent dining.
NoMad London—Set in the historic Bow Street Magistrates' Court in Covent Garden, this hotel features classic architecture, eclectic rooms, and a vibrant bar scene.
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